“The affective use of media in business is only limited to ones creativity and imagination.” Douglas Hamilton, President, Lion’s Paw Productions Inc.
Why Video can enhance your business opportunity
Video can help you turn more website visitors into customers.
Video is a proven method to help increase business sales.
Video can set your company apart from the competition.
Video can allow you to talk directly to potential clients.
Videos can make your company available world-wide.
Why Video is a real possibility
- In the last few decades Video has proven itself to be one of the greatest forms of communication world wide.
- Video has always been a popular method of communication with audiences – the sizes of cinema and television audiences are a demonstration of this appeal.
- For business communication, the impact of new video production technologies and software and the development of electronic distribution through the World Wide Web have brought down the cost of productions for promotions, and training material.
- With the fall in prices for new technology smaller studios are able to package and deliver a product with the same “wow effect” for a much more reasonable price than studios with a larger overhead. Material can now be more easily repackaged or reworked for different purposes and different audiences.
- Clients should always be aware of the experience level of the media production company they hire. Not all companies are the same. Look for companies that offer the flexibility of choices in style and type of media that best tells your story.
Why Video is a good option
Seeing and hearing the true expression of your clients as they share how your business has affected their profitability is far more persuasive than a photo and a print ad.
Envisioning new ideas and bringing them to life through video, animation and motion graphics is a great way to create excitement. A new concept can be brought to life, whether it is a product prototype or a fantastic new idea.
Communication in your organization can be made more clear.
A new training practice can be brought to life in a way that effectively informs and inspires.
Business communications can be made more personal.
Media productions use of live people, creative animation and inspiring music are valuable tools when trying to motivate inspire and deliver a clear message to a target audience.
Media Production has the ability to move, inspire, motivate and more truly communicate ideas, in a way that brings the message to life.
How Video can be used
Communication of quarterly results to managers using synchronized video as well as PowerPoint and made available on a website and through email.
Promote the launch of new products to potential customers using media production to demonstrate its potential in the market place.
Video is a great way to train staff on a wide range of policies. It can illustrate real world experience to drive home the significance of each policy.
Short videos that promote your business practices, that can be used on your website or other websites that are excited about your potential.
Videos can be used for legal depositions.
Video animation can be used to demonstrate a prototype in development.
Video can be used in the training customers on the use and maintenance of a product.
How Video can use creativity and style to enhance an idea or concept
·Video can use powerful live imagery as well as motion graphics mixed with compelling music, to excite and inform a target audience to new products services and events.
Video can be used to tell a story in a documentary style to dramatically inform clients of new opportunities.
Video takes advantage of drama, comedy, action and suspense to communicate new ideas, concepts and activities.
Video can be used to enhance Presenter-led explanations by creative shooting, editing and added graphics.
Video can take advantage of new technologies such as 3d animation and motion graphics to add style to a presentation.
How Video can be distributed
Video can be distributed via DVD or CDROM directly through any mail carrier.
Video can be distributed via a business web-site.
Video can be distributed via email
Video can be distributed via through uploading a file to a secure web-site and links being made available for download.
Video can be distributed with support information or integrated in a presentation.
What to consider
Do you know what you want your video to achieve? What should the outcome be?
Do you know your target audience?
Do you have budget?
Do you have an outline of your requirements?
Do you know who will make content decisions for the project?
Do you wish to be involved on the shoot days?
Do you want to use songs that are copyright material?
Do you wish to demonstrate your video to a target audience for feedback?
How the client is involved
The Client is involved at all stages of the production process to insure the story is told
In preproduction scripts and treatments must be reviewed and signed before they proceed to the production stage.
May help with location scouting
May be at sight to offer professional advice in regard to the message.
May watch dailies to see how the process begins.
See check points in the post production process to insure satisfaction.
How the process works
Preproduction
Establish a budget
Develop a concept
Write a script
Draw out story boards
Develop a shot list
Find locations
Outline a production schedule
Pick out music keep copyright costs in mind
Production
Arrive on site.
Follow production schedule.
Shoot footage according to the shot list and storyboards.
Be sure that the sound, lighting and action are effective.
Watch footage to be sure you shot what you need.
Post production
Edit footage
Add music
Add Effects
Render final project.
Deliver on desired format medium.
Douglas Hamilton is an award winning director and producer with over 20 years in business, media, 3D animation, digital f/x, and video and film production experience. He is the President and CEO of Lions Paw Productions Inc. in Ronks Pa.
717-278-6627 doug@lionspawproductions.com www.lionspawproductions.com